CREATED BY LOGISTICS PROFESSIONALS
Silver Bullet began developing logistics software for the freight forwarding industry in the early 2000s. However, the company began a few years earlier, in 1999, with a group of experienced logistics professionals operating a network management concern serving the transportation, warehouse, and freight forwarding community in South Florida. After hearing repeatedly from clients about the lack of good software available to logistics service providers, Silver Bullet assembled a team of talented software engineers and logistics professionals. This team interviewed many different logistics service providers to carefully understand the specific needs of Freight Forwarders, NVO’s, Container Freight Stations, 3PLs, trucking management operations, and more in order to build a solution that made sense for this industry.
DESIGNED TO MAXIMIZE PERFORMANCE, SCALABILITY, AND ADAPTABILITY
Silver Bullet spent 3 years designing, developing, and refining modular, intuitive, and adaptable logistics business software for the freight forwarding industry. After three great years spent focused only on building a revolutionary, truly unique and remarkable product, we brought our solutions to market. During this development time, we had the resources to isolate our efforts on design and development without the pressure to generate revenue. This gave us a unique advantage that encouraged the creation of deep and distinct functionality that distinguishes our offerings in the market. Constantly refining our software, developing new solutions, and making customizations for our clients is still a key focus that we're passionate about.
THE GOLD STANDARD IN LOGISTICS DISTINGUISHED BY WORLD CLASS PARTNERS
Silver Bullet chose to build on the Microsoft technology platform and integrate with the Microsoft Business Solutions products. Today, our logistics software sets the gold standard for the transportation technology industry. The ROI our clients earn speaks for itself. Part of our customer's success is a real-time integration to the Dynamics financial accounting products from Microsoft. For an industry in motion, this can make a huge difference when business combinations depend on the credibility of results and due diligence efforts. A seamless integration with the very best accounting software systems empowers our clients to have clarity and data upon which they can make decisions. It also leads to lucrative acquisitions by investors who value this clarity and organization.
Laying the Foundation
Silver Bullet identified several fundamental opportunities early on in the design of our logistics and freight forwarding software. Here are the opportunities and the reasons why we made these strategic choices:
1. Cloud Based or Client/Server
Our research indicated generic business processes would not be sufficient for serious, growing companies in the logistics industry. Each freight forwarder has different requirements for reports, forms, displays, and documents. Thus, our freight forwarder software solution would have to easily accommodate each of these requirements. Web applications cannot do this because they are effective only for commoditized services, not highly specialized business processes. So, we discarded the notion of developing one. We chose instead to develop based on the client/server model. When customers preferred to outsource IT infrastructure, we would provide a hosting alternative with a Microsoft Certified Hosting Partner. That eliminated the need to manage servers and networks.
2. Financial Control (Back office)
Other logistics software competitors commonly offer basic, proprietary general ledger bookkeeping in the guise of a financial accounting system. However, these “freight accounting” systems can never match the deep functionality of true ERP alternatives - nor are they “GAAP” compliant. We understood that a truly superior supply chain management system must be “best in class” software for the front and back office. So, we dedicated our development efforts to business process and an optional real time, data base level integration to the world class financial management systems from Microsoft. By fixing our development focus on the complex business process of logistics providers we avoided the distraction and dilution of effort that would come from writing accounting software. After careful study, we selected the Microsoft Business Solutions platform (they offer three accounting products: Great Plains, Navision, and Axapta) for our back office and launched our logistics business software with an integration to Great Plains. Today, this unique combination is selected for its superior performance and has even been recognized by Microsoft with a Pinnacle Award. The pervasive presence of Microsoft on the business desktop and unparalleled commitment to the business market has made this alternative a rewarding experience for our logistics and supply chain management customers and Silver Bullet.
3. Strategic Tools and Utilities
Our mission is to automate core business processes for the markets we serve. Then, when needs surface for complementary, non-strategic functionality in our supply chain software our company will consider strategic partnerships that enable customer access to appropriate best in class technology. This has been a very effective method to offer logistics, trucking, supply chain, and warehouse clients automation in areas such as customs brokerage, document imaging, business analytics, and portal access to carrier interfaces. Each of these choices represents software engineering for integration that is done at the highest level of reliability by our own engineers.
Having made these choices, Silver Bullet was able to focus on what their software solutions would need to achieve for the midsize and enterprise level freight forwarder. Building with the Microsoft Platform provided an affordable and adaptable solution – one on which our customers could rely throughout their evolution.
"We have kept a narrow focus on automating forwarding and related logistics operations. By integrating with Tier 1 ERPs like those from Microsoft and not reinventing the 'financial accounting wheel' we can offer the enterprise market an adaptable logistics business environment that constitutes a world class ERP for this vertical."
-David Dorer, Principal at Silver Bullet Technologies, LLC
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